Welcome to Insights - TargetSmart’s tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends.

Here are today’s key takeaways:

As Sara Gideon mounts a strong campaign against Senator Susan Collins, new Democratic voter registrations are outpacing Republicans by a wide margin. By the end of August, Democrats lead the GOP in new voter registration by almost 40,000 voters.

The 10 days with the most new voter registrations since 2016 all happened this year, mostly coinciding with primary election dates. On these 10 days, Democrats out registered GOPs by a 20 point margin.

1.36 million people who have never voted before have already requested a mail ballot for the general election. Democrats have a 12 point modeled advantage among these voters.

For more comprehensive data an analysis visit insights.targetsmart.com.