TargetSmart Insights Data FAQs

There are a few reasons why our numbers may differ from those provided by a secretary of state. Most importantly, the secretary of state has access to some self-reported data that is not available to TargetSmart and is therefore modeled or acquired from other sources. The exact availability of this data varies by state, but this can apply to the race, age, or gender fields. Additionally, there can be some variation in these counts depending on when our data was updated following the election. We make every attempt to control for this variation and establish a good snapshot from Election day, but there is still some variation.